Latest figures showing that 1/3 of all women own straightening irons and surprisingly 1 in 5 men; this has been due to the craze over the last few years of silky smooth dead straight hair.
We are seeing so many new clients with very dry, split, limp lack lustre hair and in nearly all cases thinning broken hair caused by the constant use of straightening irons. The process is fairly slow and the change often goes unnoticed being so gradual, some will notice short tufts of shorter hair appearing especially around the front sides of their hair.
Most modern day ceramic irons reach temperatures of 220 degrees Celsius once hair is subject to more than 180 degrees the cuticle of the hair will be damaged, hair will start to thin and eventually brake off.
Not only is the hair dry and frizzy its elasticity is greatly affected the hairs natural bounce, imagine hair is like an elastic band it stretches and retracts when hair is subject to this type of abuse it become limp and lifeless and flops and when slept on overnight looks like candy floss in the morning and alas the only quick cure is the straightening irons again.
Additionally, hair will be more frizzy and dry so the use of hot irons becomes greater, a viscous circle.
The look of dead straight hair has been out of fashion for some time now but the regime of hair straightening has become a quick easy way of styling the hair for so many people compared to blow drying, especialy with time being such a strong factor today.
Hair from constant hot straightening irons can’t take it any longer it has to change.
So what can be done to change the habit?
The look now is beautiful healthy looking hair with volume and movement, many of our clients are now using either Velcro rollers that you can sleep in or the new type of revolving hair drier brushes and the use of natural bristle brushes to give beautiful smooth looking hair with waves and volume and even soft curl which has and always will be the best look ever for hair.The problem has always been time and effort or just not possible for most people to achieve at home but now with the latest tools and ideas this is becoming much easier and poor hair is now being given a new lease of LIKE.
The basecuts team